The characteristics of outdoor media in the era of LED display windows digital signage

The characteristics of outdoor media in the era of LED display windows digital signage

In traffic intersections, bustling commercial streets, etc., you can see the windows digital signages of LED display screens used as advertising carriers. Commercial advertisements and some public service advertisements are played in turn. The advertising forms are endless, varied, and extremely rich in content. For this reason, 2009 is forced. Since 1999, newspaper advertising media has experienced negative growth, while the growth rate of outdoor advertising media is as high as 79%. Let us understand the characteristics of outdoor media in the era of LED display windows digital signages:

The windows digital signage advertisements are novel in form and have a wider audience.

LED display screens are widely used in public places and traffic arteries with heavy traffic. They attract viewers\' active attention in the form of intuitive, vivid, and vivid advertisements, and have a wider audience range, which is more compulsory than traditional media. In addition to outdoor advertising, it can also release information to enrich people\'s cultural and entertainment life, which is affirmed and loved by the broad masses of people. According to data from CTR, a leading domestic market research organization, since 2009, with the negative growth of newspaper advertising media, the growth rate of outdoor advertising media has reached 79%, and outdoor LED display advertising accounts for 35% of the market share. Will maintain strong momentum of sustained growth.

The advertising process of the LED display windows digital signage is simple and convenient

The LED display is actually a computer monitor, which is connected to the computer through a data cable or wireless communication method. As long as you make a simple setting on the computer, it can be used to publish advertising content, which is convenient and fast. According to statistics, the large-scale LED display in the urban area scrolls about 80 commercial advertisements every day on average.

LED display windows digital signage ads to update quickly

Advertising operators and publishers can update the LED display advertising content at any time. The update method is to change the advertising program or change part of the text on the computer host. The update process is not restricted by other external conditions. According to statistics, the large-scale LED display screen updates the advertising content once a month on average, while the small-scale LED display screen changes the advertising content once a week for as little as three to five days.

Understand the characteristics of outdoor media in the era of LED display windows digital signages, and it is not difficult for us to understand the high growth rate of outdoor media advertising in recent years. With the development of LED display technology, like 3G communication technology is gradually applied to the field of outdoor media, I believe that LED display outdoor advertising will bring us more excitement.

The windows digital signage application

1.Information display: passenger flow in the scenic spot, publicity in the scenic spot, event announcements, broadcast announcements, etc.;

When there is a lot of traffic during holidays, the windows digital signage will play a bigger role. The RISINGLCD windows digital signage can show scenic spots, release warm reminders, real-time environmental monitoring information, temperature reports, etc., which not only allows scenic visitors to take the lead in enjoying the beauty of the scenery but also makes playing more convenient, safe and enjoyable.

2. Performing stage beauty: folklore art performances, presenting wonderful moments;

Now the scenic spots will fully excavate local art and folk culture to produce rich programs to attract tourists. RISINGLCD windows digital signage makes full use of its excellent video playback function and color display effect. The stage is designed with a windows digital signage, a flexible and changeable background, and the sound and light effects of the stage are also true and magical. It brings a strong visual impact to the visitors, makes the audience feel immersive, and allows visitors to appreciate the strong Regional style stage performances.

3. Inquiry and interaction: practical interactive screens in scenic spots;

For example, query maps, tour routes, watch introductions to scenic spots, conduct interactive visits, and other rich activities (query interaction). At present, the RISINGLCD windows digital signage has been widely used. Ticket collection machines, inquiry machines, etc. all use the Internet + cultural tourism to realize the conversion from offline to online and increase user retention.

RISINGLCD windows digital signage relies on the advantages of excellent performance, ultra-high price, spot supply, and localized services. The installation of S-LCD displays in scenic spots has become a trend and trend in the development of smart tourism. In the future, S-LCD displays will undoubtedly have more room for development and penetrate into more application areas in scenic spots.

The windows digital signage supplier

RISINGLCD (WITH BRAND OF RISING STAR) is a professional highlight LCD manufacturer from China, as a superior global supplier, a modernized high-tech enterprise with 100 employees including 20 highly qualified and well-trained engineers. Due to our 2, 000 square meters’ factory and a monthly production capacity of 10, 000 pieces, we can meet your demands. Specializes in manufacturing and distributing all types of LCD modules, LCD monitors, LCD digital signage, Touch Screen, etc. Now our products have been widely used in games, finance, communication, electricity, transportation, hospitals, estates, travel and government lines, stations, 4S shops, museums, exhibitions, libraries, hotels, and entertainment KTV. Our markets cover Asia, North America, Africa, the Middle East, Europe, Central, and South America, and Oceania. For more information about LCD, welcome to contact us via: risinglcd@foxmail.com